So what do you need to do?

Keep in touch with your sponsor and make sure that they are happy with their branding in paper and online.

Ensure the events team have their profile so it can be scheduled to go online and in print.

Try and up-sell them tables at the event.

Keep them informed of how entries are going and encourage them to get more in.

After the event drop them a line to thank them for their support and ask for any feedback.

Once you have sold a sponsorship that isn’t the end of your customer relationship, it is only the beginning.